The hospitality sector in India is growing by leaps and bounds year by year. The industry has seen many new players coming into the market, as well as the existing and veteran companies expanding their business and growing big. According to IBEF, the tourism & hospitality industry is one of the top ten to attract Foreign Direct Investments to the country. From basic lodging facilities to luxury resorts and business class hotels, the demand-supply gaps are fast abridged when it comes to hospitality.
Nature of Hospitality Ventures in India
The nature of hospitality ventures in India are varied. Let us have a look at some of the most common ones:
1. Hotel chains
The hotel chains in India are drastically expanding, with their operations in major cities and other countries. The Taj, Oberoi, Leela, Trident, Le Meridian and Holiday Inn are some of the major hotels chains that are native to India. The major hotel groups offer the best facilities for their guests with an aim to ensure repeat visits.
2. Resorts
Resorts are favoured by tourists for their scenic locations, and the various facilities and ambiance that come along. Kerala is home to resorts situated in the midst of natural beauty. Vythiri Village, situated amidst the exotic green vistas of Wayanad is a
resort in Kerala that has carved its name in the hospitality industry, with superlative ambiance and amazing amenities.
The activities included in the packages are another reason why tourists find it to be one of the
best resorts in Kerala.
3. Economical lodging facilities
Several hotels thrive on economical lodging facilities, which is high in demand in all cities and towns. While it may seem a bit unflashy, the turnover from economical hotels are stupendous, inspiring numerous aspiring entrepreneurs to venture into hospitality industry.
4. Service Apartments
Service apartments are the real “home away from home,” usually rented for minimum one month or longer. Some services apartments offer leasing facility wherein the tenant would pay a lump sum refundable amount to stay at the apartment for a mutually agreed duration.
5. Restaurants and coffee shops
Restaurants and coffee shops are no longer mere eating places, but they are the abodes of creativity. Restaurateurs give emphasis not only in making the best cuisines but also in providing unmatched experience for guests. With one-of-a-kind themes, restaurants have become places of entertainment and relaxation.
Hospitality Industry Marketing Trends
With drastic online penetration in the country, online reservations have become extremely popular in India. Hotels give great emphasis on optimizing their websites for search engines, and marketing their site through social media, in order to be visible to potential customers who are looking for accommodation facilities. Online advertising is one of the major medium of promoting their websites for greater outreach. Hoteliers advertise their websites on Google, Facebook, and other platforms for measurable results. Since large number of searches happen on mobiles, owners give emphasis on getting themselves a responsive website that work well on all devices, such as desktops, mobiles and tablets. Some
resorts in Kerala have amazing websites that easily lure people with their facilities and packages.
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